In early March 2018, YETI Coolers informed the NRA that they would be severing ties with the gun lobby. YETI canceled an existing order with the NRA’s Institute of Legislative Action and terminated a 7-year agreement with the NRA Foundation to provide discounts to NRA members, citing “recent events” (the mass shooting in Parkland, Florida and the response to that tragedy) as the reason. YETI also asked the NRA to remove the company’s name and logo from all NRA digital assets, and refrain from using any YETI trademarks in future print material.
The reaction from the pro-gun movement was immediate. NRA supporters began filming videos in which they destroy YETI Coolers by shooting explosive targets (Tannerite) inside. NRA Florida lobbyist Marion Hammer reacted angrily and mobilized NRA members. A boycott of YETI is being called for.
YETI needs support and affirmation that they made the right decision to end their relationship with this treasonous, violent, white supremacist, gun lobby group.
Please contact YETI Coolers through one of the channels below with the following message (personalized to your liking):
Thank you so much for severing your ties with the National Rifle Association and ending discounts for the group’s members. I can’t tell you how much I appreciate your decision. And I want you to know that I am going to be standing up for YETI no matter how many coolers those morons shoot. I will tell my family and friends about the courage your company has shown and make sure I buy YETI in the future when I need a cooler that won’t fall apart. Bless you for turning your back on that treasonous (Putin), violent, white supremacist group.
Phone: (512) 394-9384
Email via webform: https://yeti.formstack.com/forms/contactus
Once you have contacted YETI, click the orange banner above to report taking action!